SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility and ranking on search engines like Google, Bing, and Yahoo. The primary goal of SEO is to increase organic (non-paid) traffic by making a website more relevant, user-friendly, and accessible to search engines. SEO involves several key components, including on-page SEO, off-page SEO, and technical SEO. On-page SEO focuses on optimizing website elements such as keywords, meta tags, high-quality content, and user-friendly URLs. Off-page SEO, on the other hand, involves external factors like building backlinks, social media engagement, and brand mentions to establish authority and credibility. Technical SEO ensures that a website performs well by improving loading speed, mobile-friendliness, security (HTTPS), and search engine indexing. A well-optimized website ranks higher in search results, attracting more visitors and increasing brand visibility. Unlike paid advertising, SEO provides long-term benefits, making it a cost-effective strategy for businesses, bloggers, and digital marketers. As search engines evolve, staying updated with SEO best practices is crucial for maintaining online success and reaching the right audience effectively.